Spectrum/Charter – Trade-in Initiative – A/B Test
CONTROL: Charter/Spectrum, A/B Test, Trade-in Opt-in
The Spectrum/Charter product team asked me to execute an new design pattern to increase trade-ins on the iPhone PDP. The existing pattern performed better, likely since the design pattern is consistent with the Protection Plan above. Simplicity wins again.
SERC/CT Board of Ed – Easier with AT Website – End-user Research
For qualitative research, I design, moderate and analyze research with individuals, and I lead focus groups as well. For SERC, we built a website to serve as a state-wide knowledge base for assistive technology in Connecticut schools. As part of the discovery phase, I recruited respondents and conducted Zoom interviews with fifteen target users and moderated focus groups with over 25 stakeholders.
Prudential – Term Life, Chorus POC – Origniate
As the Senior Design Director, I was responsible for driving the creative process, managing several UX designers, defining look and feel and collaborating on research. This sprint explored new ways to market term life insurance to millennials, integrating with mobile technologies. Shown above are POCs for a gamified application prototype, acceptance tested with prospects.
Yolo Prototype | Reaper Prototype | 
Vendor Assessment
frog – Ernst & Young Intranet – Research Summary
UX Design Research Summary