Recent Client Engagements
Prudential – Chorus Sprint – Originate
As the Senior Design Director, I was responsible for driving the creative process, managing several UX designers, defining look and feel, collaborating on research design and partnering with the client team. This sprint explored new ways to market term life insurance to millennials, integrating with mobile technologies. Shown above are POCs for a gamified application process, breaking conventions and leveraging humor.
Project duration: 5 weeks.
Discovery: 
Design Exploration
UX Design, Chat Bots: 
Yolo Prototype | Reaper Prototype
UX Design, Aggregators: Data Integration Prototype | Fitness Tracking Prototype
Research: Vendor Assessment
Delivery: Final Presentation
American Express – Membership Rewards Portal – Sarankco
As the Senior User Experience Designer, I was responsible for rearchitecting and redesigning Membership Rewards, the primary eCommerce site for American Express. This was a full redesign and and was to be newly responsive. I initiated a new design operations system, defined interaction patterns, created detailed prototypes for user testing and designed the purchase flow. I attended usability sessions and worked with a visual designer to polish and elevate the final design.
Project duration: 3.5 months.
Definition: Purchase Flow
UX Design: Wireframes | Live Site
Research: Prototype
Visual Design: Side-by-Side Comparison
Ernst & Young – Global Intranet – frog
Performed extensive participatory design research with stakeholders and end users, defining strategy for the largest SharePoint deployment in history. Designed stimuli, identified user interaction modes and created respondent summaries. Synthesized research data and developed user archetypes to guide the development process. Created process flows to define and validate key tasks and technologies. Developed current and future state site maps, providing a template for use company-wide. Designed wireframes to explore way-finding, functionality and in-line collaboration strategies.
Project duration: 4 months.
Discovery: Research Summary | Existing Intranet Map
Definition: Use Cases | Search Flow | Vision Framework
Design: New Intranet Map | Navigation Model
Navigation Rationale | Wireframes
Experis – Precision iOS App – Infusion
While at Infusion, I designed the Precision app for Experis, enabling job candidates to register via a game-like interface. Through a series of interactive screens, candidates answer questions about themselves and their goals. This information is fed into an algorithm which enables precision matching and closed loop CRM for placed clients.
Project duration: 5 weeks.
Definition: Goals Definition and Process Flow
Design: Map and Wireframes
MetLife – Global Intranet Redesign – Infusion
Re-architected the global intranet, creating a consistent and extensible system, flexible enough to support regional deviations. Site design leveraged the best out of the box features available within Sharepoint, including social feeds, contributer following, liking and rating of content, segmented search, content filtering and customizable home page modules.
Project duration: 7 weeks.
Discovery & Definition: Competitive, Content Strategy and Map
Design: Global Wires (sample)
Samsung – Galaxy S4 Virtual Host Kiosk and Android app – Infusion
Developed interaction scenarios and actor blocking scripts for the “Virtual Host”, a kiosk and android smart phone experience. Users were prompted to pick up a Samsung GS4 buy the vitual host, who then walked them through key features of the phone. The devices were installed as end-cap units at Fry’s Electronics stores nationwide.
Project duration: 3 weeks.
Definition: Goals, Definition and Sitemap
Design: Storyboards and Wireframes (sample)