H&P – Ecostyle, Site Redesign – Personas
To create a one-page persona for ECO STYLE, I interviewed stakeholders, sales reps, marketing professionals and product owners. These conversations provided deep user insights and helped guide the entire website creation process.
A well designed persona is clear, focused and helps the full team prioritize day-to-day decisions.
PureRed – Harris Teeter, Store of the Future – User Journeys
I create user journeys to explore the experience a person has with a product, service or brand. For Harris Teeter, as part of the Store of the Future initiative, we sought to understand the role of the Digital Weekly Ad in the life of the user. This enabled us to improve synergy between the marketing and merchandising teams and uncovered new opportunities for engagement.
H&P – Charter/Spectrum, Wearables Launch – Competitive
When it was time for Charter to add a wearables product line, I reviewed the strengths and weakness of six competitors of note. In the process, I was able to create a benchmark for the upcoming design, understand client expectations and define requirements.
This analysis provided both an offensive and defensive context to identify opportunities and threats.
H&P – Coinstar, Find a Kiosk – Heuristic
A heuristic analysis is typically done to evaluate an existing or proposed design, against a set of user experience principles and best practices.
For Coinstar, this review kicked off our discovery process and helped us define project goals and determine priorities.
H&P – Lightbox, Site Redesign – Stakeholder Interviews
I perform discovery interviews help gain insights, gauge client expectations and gather requirements.
For the rebranding of Lightbox, we created a graphical interview guide with lots of explanations and examples. This enabled us to move quickly and kept the time-deprived senior management team engaged.
Adjacent to One – Computer Associates, Mobile Design Pattern Library – Project Kickoff and Competitive
Computer Associates, Competitive, System Status
Manpower, Candidate Portal Redesign, Competitive/Comparative Analysis
Infusion – BHB Billiton, Drilling Production Readiness Applicaion Dashboard – Personas
Infusion – BHB Billiton, Drilling Production Readiness Applicaion Dashboard – Discovery Summary
Infusion – BHB Billiton, Drilling Production Readiness Applicaion Dashboard – Features Matrix
